Helmet Rewards

Here’s a case of when it pays off to be stopped by the police:

Police departments in several Middlesex County municipalities, including Plainsboro and Cranbury, are giving a “summons” to any kid spotted wearing a helmet while biking (or doing another wheeled activity) between June 21 and Sept. 30. Each summons can be redeemed for free items, such as a scoop of ice cream or slice of pizza, and enters the child in a raffle drawing for a new helmet and bicycle at the end of the campaign.

Robert Wood Johnson University Hospital’s Safe Kids Middlesex County is once again partnering with county and local governments to make this program happen. You can read more about it here.

Wearing a helmet isn’t just the law for kids under 17; it makes sense for cyclists of all ages. You only have one brain, and even an seemingly innocent fall the wrong way can do serious damage.

According to the U.S. Consumer Product Safety Commission, approximately 190,000 children sustain head injuries each year while participating in wheeled activities. Brain injuries often have lifelong effects, such as problems with thought processes, mobility and emotions. There is no cure for brain injury so prevention is extremely important.

Talk to the WWBPA about how to fit your helmet properly so it doesn’t slide around. There’s a science to it!

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