Rewarding Those Who Obey Speed Limits

Volkswagen would like to encourage creative thinking to change people’s behavior. Its website? “is dedicated to the thought that something as simple as fun is the easiest way to change people?s behaviour for the better.”

This year’s winner of the Fun Theory Award is Kevin Richardson for The Speed Camera Lottery, which turns a gadget aimed at catching speeders into one that rewards those who follow the rules. Here’s the premise:

Can we get more people to obey the speed limit by making it fun to do? The idea here is capture on camera the people who keep to the speed limit. They would have their photos taken and registration numbers recorded and entered into a lottery. Winners would receive cash prizes and be notified by post. Better still, the winning pot would come from the people who were caught speeding.

Other ideas on the site are the Wiki Traffic Light, ?Concert Traffic Light, the Walkatlon, Pedestrian Light. There are lots more, so have fun! Maybe you’ll come up with a great idea, too!


One Response to “Rewarding Those Who Obey Speed Limits”

  1. Brian says:

    This is a really dumb idea no offense, people will obey the speed limits if they’re set according to rational engineering principles. If the traffic flow has an 85th percentile speed of 45 mph, 15% of people will be speeding 10+ over if the limit is 35, and 15% of people will be speeding 15+ over if its 30, etc. Roads I travel on with an appropriate speed limit have better traffic flow and are safer. Speed limit is 40 here; there’s little tailgating because most people are going between 38 and 42. Not until you get to the more open section though; when its still 40, but should be 45+. Then the fun starts because you get guys going 40, 50, 45, and so on



Tag Cloud

bicycle bicycle commuting bicycle safety Bicycle Tourism bicycling Bike/Ped Path Bike Commuting bike lanes bike path bike racks bike ride bike safety biking Community Bike Ride Complete Streets crosswalk D&R Canal Downtown Princeton Junction East Coast Greenway Historic Bike Trail League of American Bicyclists Learn to BIke Livable Communities Main Street Mercer County mercer county bike commuting Mercer County Park multi-use trails National Bike Month pedestrian pedestrian safety Plainsboro Princeton Princeton Junction train station Ride of Silence Route 571 Safe Routes to School safety sidewalks Smart Transportation speed limits traffic Trolley Line Trail walking West Windsor